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CAMP is the cannabis industry data and analytics solution company that provides actionable intelligence to brands, operators and cannabis tech companies. We run tons of cannabis industry data and share insights with leaders and professionals like you in our regular newsletter. Please subscribe below so you don't miss any important updates.
#12 : Your Customer Data Knows. Are you Listening? Hi Reader, We continue to be surprised by how fragmented dispensary customer data has become. Data is everywhere and nowhere. POS systems capture new customer info. Email, SMS, and loyalty platforms track opt-outs, bounces and engagement. Agencies handle segmentation, targeting and execution. Result : most dispensaries don’t have a consistent view of contacts, preferences, opt-outs, or performance. Our clients use data tools to correct this —...
#12 : Your Customer Data Knows. Are you Listening? Hi Reader, We continue to be surprised by how fragmented dispensary customer data has become. Data is everywhere and nowhere. POS systems capture new customer info. Email, SMS, and loyalty platforms track opt-outs, bounces and engagement. Agencies handle segmentation, targeting and execution. Result : most dispensaries don’t have a consistent view of contacts, preferences, opt-outs, or performance. Our clients use data tools to correct this —...
Palomar CAMP Newsletter # 10 We are pleased to announce that Palomar analytics and planning solutions are now integrated with Blaze Retail, enabling operators with best-in-class analytics and a suite of powerful retail planning tools to drive efficiencies and growth in key areas: Customer Audience Building: Create targeted customer audiences, integration for marketing execution, attribution and performance tracking Store Assortment Optimization: Optimize store assortments and SKU mix,...