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#12 : Your Customer Data Knows. Are you Listening?

Hi Reader,

We continue to be surprised by how fragmented dispensary customer data has become. Data is everywhere and nowhere. POS systems capture new customer info. Email, SMS, and loyalty platforms track opt-outs, bounces and engagement. Agencies handle segmentation, targeting and execution. Result : most dispensaries don’t have a consistent view of contacts, preferences, opt-outs, or performance.

Our clients use data tools to correct this — clean data, clear insights, and powerful analytics. Campaign results are tied to customer purchases no matter the channel, platform or partner. With a unified customer view, operators can build their own analytics and custom audiences. The investment in data pays off : one client improved targeting and reduced monthly SMS costs by $ tens of thousands.

To help operators get data-driven NOW, we created a 24 hour Customer Value Assessment—a fast, deep and precise assessment of your customer dynamics. Want to know which customers are worth re-engaging? Which brands and channels they respond to? Where your biggest revenue lift is hiding? We use your data (no PII please!) to show you with a 24 hour turnaround.

Recent client results: We identified $90K in potential sales from one segment by increasing visit frequency 1x per month. And another $21K from a modest lift in basket size. We'll show you which stores, categories, brands and marketing channel each segment prefers. These analytics make priority setting and clear action plans possible:

• Customer spend segmentation (low to very high)
• Brand/category affinities by store and segment
• New, return, hibernating and lapsing customer breakdowns
• Channel preferences (email, SMS, loyalty, in-store)
• A ranked opportunity list —where to focus, why, and the "size of the prize"
• Recommendations, analysis and action plan

Whether you're a seasoned operator or just getting started, gaining an outside-in view of your customer dynamics — with a disciplined, proven approach — will uncover what’s really driving behavior and what actions you can take to improve results right now.

Don't wait! Be one of the first 3 to sign up and you'll get our Assessment for free. Just reply to this message with “CHECK UP” in the subject line and we'll reach out to you with the details.

Be well!

Nick

nick@palomargroup.ai

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Palomar Group, NW Washington DC 20008 United States
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